Launch now a winning brand or revitalize a stagnant or declining one
Brand development and packaging design
Full-service brand development and packaging design that will inspire shoppers to love your brand and purchase your products.
- Grande Gloria – Hygienium8th September 2017
Grande Gloria – HygieniumBRANDING | PACKAGING DESIGN
Cottonino PureBRANDING | PACKAGING DESIGN
Alldaynatural – Luxury D’OrBRANDING | PACKAGING DESIGN | WEBDESIGN
Domeniile OstrovPACKAGING DESIGN | MAGAZINE
- Lotus Cosmetics -Gold Dermoactive9th September 2017
Lotus Cosmetics -Gold DermoactivePACKAGING DESIGN
- Bisgran – Crackers & Biscuits9th September 2017
Bisgran – Crackers & BiscuitsBRANDING | PACKAGING DESIGN
- Caili | Skincare Hyaluronic Acid + B5 Serum28th December 2020
Caili | Skincare Hyaluronic Acid + B5 SerumPACKAGING DESIGN
- Mivaderm Cosmetics16th January 2021
Mivaderm CosmeticsPACKAGING DESIGN
A brand it’s a living, breathing thing that wins hearts and captures minds. It’s something that must deliver a promise every time someone comes into contact with it. Creating an effective brand doesn’t happen over night. That’s why I take branding so seriously.
Creating extraordinary design work for my clients is not just about creating something that looks amazing. It’s really about understanding your target audience and creating the best design that connects you to it. But you also need an EPIC packaging design.
Apart from brand development and packaging design, product presentations are an essential part of selling your product to future customers. In many cases, this will be the customer’s first introduction to your brand and to your product. First impressions are critical so allow me to present your product in the best light possible.
Times change. Businesses grow. In order to maintain its status as your strongest sales and marketing investment, your website needs to adapt and expand. Do you really LOVE your website? Ask friends and family, or maybe even some of your existing customers to evaluate your website objectively.
The packaging identifies your brand. Creating an eye-catching packaging design that suits the product and stands out on crowded shelves not only will increase sales but will establish your brand as unique and relevant and will make it more engaging for your target audience.
STEP 1- The brief
The better the quality of the brief, the more likely you are to get a design closer to your expectations.
STEP 2 – The project plan
A great project plan will ensure the outcomes of the project remain on track, without skipping deadlines and budgets.
STEP 3 – Research
To make a sale, there are two battles at the shelf you have to win. First, people have to notice your product and reach for it. Secondly, people have to add it in the cart. The product’s packaging is the only weapon you have to win this fight.
STEP 4 – Developing the concept
During this development of the concept design stage, the needs of the target market are identified, competitive products are reviewed, product specifications are defined, refined until selected.
STEP 5 – Design refinements
The selected packaging design is now polished and refined for the last time, determining the necessary finish.
STEP 6 – Bringing packaging concept to reality
01. Make It Usable
02. Make It Product Friendly
03. Launch Some Special Editions
04. Break The Rules In The Right Way
05. Keep It Simple And Hassle-Free
06. Be In Line With Market Trends
07. Be Empathetic To Consumer While Designing A Package
08. Make It Fun
09. Compete With The Product
10. Make It Easy To Handle
There is no standard pricing for package design. It can range from $100 from a newbie on a design contest site to $10,000 at least when working with big design companies. If you need a quote for your project, don't hesitate to contact me.
It might not realize, but everyday packaging design impacts the decision-making process of consumers all around the world. But what is the key to creating that packaging that will continuously surpass the competition?
1: Less is more
Consumers are busy and don’t want to waste precious time comparing products. That’s why most iconic brands focus on a strong visual that makes your product packaging easy to remember.
2: Design with clarity
The average consumer only dedicates a maximum of 4 seconds to a product before determining whether they will buy it. Great design is self-explanatory and makes the product speak for itself.
3: Make a product useful
The shape, size, and functionality of packaging can optimize the user-friendliness of the product.
4: Be honest
Good design is honest. It reflects the product and doesn’t manipulate consumers with promises that cannot be kept.
5: Make it environmental friendly
Over 50% of shoppers are willing to spend a bit more on environmentally friendly packaging.
6: Tap into timeless values
It is often a design that may not seem revolutionary at first, but is memorable, unique, and can be used in a wide range of communication. Adding that timeless feel will help build an iconic status.