Cottonino is a brand of baby and toddler products marketed by Grande Gloria. In 2020 the company launched Cottonino Pure which was designed without chlorine bleaching, fragrance, and parabens. The goal was to give parents an option for an affordable safe product.
I created the new packaging design using soft blues and turquoise colors mixed with powder pink and yellow, to match the HDPE containers. Besides being conspicuous on store shelves, the new packaging reflects the premium quality of the products.
- Branding Design
- Packaging Development
Your product's package tells a story about you and the product
To build a strong brand and brand identity, you must tell compelling brand stories. With Cottonino Pure we wanted to upgrade the brand to keeps up with the customers’ needs but also to keep an old, defining element: the baby image used on one of the first products – Cottonino Newborn.