``Best Brand Awareness Development Strategy``
Hygienium Disinfectants packaging design
To meet the needs of the general public, Hygienium brand was created in 2012 and gained notoriety in 2020.
- Grande Gloria
- Cosmetic Industry
- Design, Art Direction
- Collaborating since
- About Project
- I started working on Hygienium disinfectants packaging design back in 2012 while I was a full-time Art Director for Grande Gloria, and continued after I left the company. Although it started with disinfectant wipes, such as disinfectants, liquid soaps, and detergents, the brand has expanded, today having a portfolio that includes products like No Bzzz: a sub-range of mosquito repellents, family wet wipes, and rectal care wet wipes.
- Project Brief
- Hygienium is a professional brand that promises results. It cleans and protects, it doesn't play when it comes to quality and the disinfectant wipes packaging design must reflect that. For the products containing biocides, the design is plain and simple, easy to remember, and has a medical vibe, the main colors are royal blue and red. On the other products, we played a bit with the designs but kept the clean look of the brand.