Launch now a winning brand or revitalize a stagnant or declining one

Brand development and packaging design

How can i help you?

Full-service brand development and packaging design that will inspire shoppers to love your brand and purchase your products.

Featured projects
Remarkable, mind-fuelling, productiveBRANDING

A brand it’s a living, breathing thing that wins hearts and captures minds. It’s something that must deliver a promise every time someone comes into contact with it. Creating an effective brand doesn’t happen over night. That’s why I take branding so seriously.

Eye-catching, jaw-droppingPACKAGING DESIGN

Creating extraordinary design work for my clients is not just about creating something that looks amazing. It’s really about understanding your target audience and creating the best design that connects you to it. But you also need an EPIC packaging design.

Inspiring, bold and super-smartPRESENTATION

Apart from brand development and packaging design, product presentations are an essential part of selling your product to future customers. In many cases, this will be the customer’s first introduction to your brand and to your product. First impressions are critical so allow me to present your product in the best light possible.

Over the top, proffesionalDIGITAL MARKETING

Times change. Businesses grow. In order to maintain its status as your strongest sales and marketing investment, your website needs to adapt and expand. Do you really LOVE your website? Ask friends and family, or maybe even some of your existing customers to evaluate your website objectively.

Some of My Clients

Sorina isn’t just an incredible brand designer, she’s a great partner. I’ve worked with tens of professional designers over the past 5 years but Sorina’s creativity, quality, speed, work ethics, and ability to transform thoughts into reality is top-notch.

Naliciadji Vladislav

Co-founder of

An extraordinary collaborator, whose admirable values reflects in her work: seriousness and promptness perfectly intertwined with dynamism, creativity, and enthusiasm.
Always attentive to our expectations and needs, involved in correctly identifying them and giving them life by joining her visions. So, for 10 years, the collaboration with Sorina has always been a successful recipe. We will continue to develop and carry out many other new projects with her.

Ali Yildirir

Founder of Grande Gloria Production

It is such a great experience to work with Sorina. I highly recommend her work. When we needed an innovative updated exhibit booth that combined the vision of all of our leadership team, Sorina was able to take their concepts and create an outstanding, eye-catching design that conveys our company’s mission and vision in a contemporary, engaging style. She is great to work with and very responsive to our inquiries from the beginning. Her great insightful advice really helped our company to level up our brand image.

Andrei Ursachi

CEO Stailer & Business Angel

The image of the new Lotus Cosmetics brand ranges reflects Sorina's thinking and creativity. Their success is also due to her fine and original design. I always felt happy that every detail set in our discussions was explicitly and originally transposed into the design and that she conceived a plan and a strategic approach for each newly launched product. From my personal experience with Sorina, I advise you to listen to her ideas and trust her experience.

biolog Adriana Goleanu

Founder of Lotus '95 Cosmetics

About me
Let's get to know each other!

I am Sorina Rusu and I am a brand & packaging designer and creative strategist, working with clients worldwide to improve their businesses and products through distinctive, meaningful, and high-end design. In my 10+ years of experience, I have been working as an in-house Art Director and in a branding agency, and now, as a full-time independent brand designer, for the last 3 years.

My clients are mostly beauty brands, start-up businesses,  and manufacturers who need a stronger brand design that sells their products. I also work with larger companies that don’t have an in-house design department and don’t want the many meetings, briefing, and debriefing that come with a full-service agency.

I love working with clients who are excited about their products and are prepared to invest in their brand. If that sounds like you, let’s connect!

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