Brand Identity. Packaging Design. Digital.

I'm Sorina Rusu, and I specialize in branding and packaging design.
I am based in Germany and work with brands and start-ups all across the world.

Caili Skincare

Brand identity, packaging design & social media design.

"Mama Buna" Dairy Branding

Brand identity & packaging design.

Bringing to life beautiful ideas and projects
I provide high-end design services for brands that like to impress.

Digital Branding

Digital Branding

I can create an online brand identity that can be expressed on virtually any digital channel.

Brand Identity

Brand Identity

Will help you create the visible elements of a brand, such as color, design, and logo, that identify the brand in consumers’ minds.

Packaging design

Packaging design

I will help your product stand out with the help of a beautiful packaging.

See the process of
My latest projects
The work flow of
Our collaboration

First of all, let’s go through a quick discovery and discuss your brand foundation! I want to learn about your business, vision, big picture goals, target audience, and overall personality and style. We’ll also gather visual directions and solidify our image for your new visual brand.

On to the designing! I will begin with logo + brand concepts (two to choose from) to add depth to your visual styling. We’ll revise and refine everything to perfect every detail — collaboration is key! The final result will be a thoughtful and cohesive design elements that authentically speak to who you are.

After finalizing your brand styling, we will work together to design al the products you need. The goal is cohesiveness and consistency. Your brand deserves attention to detail to ensure it’s beautifully represented at every customer touch point.

Building a memorable brand takes more than a logo.

I am a brand & packaging designer and creative strategist, working with clients worldwide to improve their businesses and products through distinctive, meaningful, and high-end design. In my 11+ years of experience, I have been working as an in-house Art Director and in a branding agency, and now, as a full-time independent brand designer, for the last 4 years.

My clients are mostly beauty brands, start-up businesses,  and manufacturers who need a stronger brand design that sells their products. I also work with larger companies that don’t have an in-house design department and don’t want the many meetings, briefing, and debriefing that come with a full-service agency.

I'd love to hear about your project.
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    Let's Discuss to Create or Upgrade your Brand Image!

    What people say

    An extraordinary collaborator, whose admirable values reflects in her work: seriousness and promptness perfectly intertwined with dynamism, creativity, and enthusiasm. For 10 years, the collaboration with Sorina has always been a successful recipe.

    Ali Yildirir

    Founder of Grande Gloria Production

    It is such a great experience to work with Sorina. She is always able to take our concepts and create an outstanding, eye-catching design that conveys our company’s mission and vision in a contemporary, engaging style.

    Andrei Ursachi

    CEO Stailer & Business Angel

    Sorina isn’t just an incredible brand designer, she’s a great partner. I’ve worked with tens of professional designers over the past 5 years but Sorina’s creativity, quality, speed, work ethics, and ability to transform thoughts into reality is top-notch.

    Naliciadji Vladislav

    Co-founder of

    The image of the new Lotus Cosmetics brand ranges reflects Sorina's thinking and creativity. Our products success is also due to her fine and original design. I always felt happy that every detail set in our discussions was explicitly and originally transposed into the design.

    biolog Adriana Goleanu

    Founder of Lotus '95 Cosmetics