The Challenge

Skin care brands face a number of challenges as they navigate an increasingly crowded and competitive marketplace. With consumers more savvy and informed than ever before, brands must work harder to differentiate themselves and build brand loyalty. This means not only delivering high-quality, effective products, but also communicating their unique value proposition and brand story in a compelling and authentic way.

The Approach

Creating a successful visual identity or packaging design involves a strategic approach that combines creativity, market research, and a deep understanding of the target audience. I like to work closely with the brand to develop a strong brand identity that encapsulates the brand’s values, personality, and positioning but throughout the design process, I remain focused on the target audience and ensure that the design is relevant and engaging for them.

The Services

Brand Strategy | Internal Brand – Audience Persona – Competitive Analysis – Differentiation Strategy – Human Brand Persona – Tone Of Voice – Tagline – Core Message Framework – Brand Story Framework

Brand Identify System | Logo – Fonts System – Color Palette – Typography – Packaging Design – Brand Guidelines – Social Media Design – Web Design