Caili Skincare

Brand identity, packaging design & social media design.

Branding and Packaging Design

Based in Germany, Europe, I work with brands and start-ups all across the world.

"Mama Buna" Dairy Branding

Brand identity & packaging design.

Bringing to life beautiful ideas and projects
I provide high-end branding services for brands that like to impress.

Brand Identity

Brand Identity

Branding services that are carefully crafted to reflect the personality and message of each new business venture.

Packaging Design

Packaging Design

Packaging triggers buyers toward making a purchase decision. Product packaging should be strategically designed.

Web Design

Web Design

Creative, attractive and easy to use WordPress websites that align with your brand’s personality and branding.

Branding and Packaging Design for Retail Brands
A collection of some of my best branding collaborations
The creative process
From concept to execution

We start by scheduling your appointment and going through the design brief. I define your avatar client and organise a list of objectives and branding deliverables. During the research stage, I analyze your competitors and the ideal target consumer, then compile visual references to create a directed mood board.

On to the designing! I will begin with logo + brand concepts (two to choose from) to add depth to your visual styling. We’ll revise and refine everything to perfect every detail — collaboration is key! The final result will be a thoughtful and cohesive design elements that authentically speak to who you are.

After finalizing your brand styling, we will work together to design al the products you need. The goal is cohesiveness and consistency. Your brand deserves attention to detail to ensure it’s beautifully represented at every customer touch point.

Building a memorable brand takes more than a logo.

I am a brand & packaging designer and creative strategist, working with clients worldwide to improve their businesses and products through distinctive, meaningful, and high-end design. In my 11+ years of experience, I have been working as an in-house Art Director and in a branding agency, and now, as a full-time independent brand designer, for the last 4 years.

My clients are mostly beauty brands, start-up businesses,  and manufacturers who need a stronger brand design that sells their products. I also work with larger companies that don’t have an in-house design department and don’t want the many meetings, briefing, and debriefing that come with a full-service agency.

Branding and Packaging Design for Retail Brands.

I'd love to hear about your project.

For Romanian website click here.

Start New Projects

An extraordinary collaborator, whose admirable values reflects in her work: seriousness and promptness perfectly intertwined with dynamism, creativity, and enthusiasm. For 10 years, the collaboration with Sorina has always been a successful recipe.

Ali Yildirir

Founder of Grande Gloria Production

It is such a great experience to work with Sorina. She is always able to take our concepts and create an outstanding, eye-catching design that conveys our company’s mission and vision in a contemporary, engaging style.

Andrei Ursachi

CEO Stailer & Business Angel

Sorina isn’t just an incredible brand designer, she’s a great partner. I’ve worked with tens of professional designers over the past 5 years but Sorina’s creativity, quality, speed, work ethics, and ability to transform thoughts into reality is top-notch.

Naliciadji Vladislav

Co-founder of

The image of the new Lotus Cosmetics brand ranges reflects Sorina's thinking and creativity. Our products success is also due to her fine and original design. I always felt happy that every detail set in our discussions was explicitly and originally transposed into the design.

biolog Adriana Goleanu

Founder of Lotus '95 Cosmetics

    Let's Discuss to Create or Upgrade your Brand Image!