About me

Brand Identity

Whether you are a multi-national corporation or a new firm, brand identity is the cornerstone of your business. It's what distinguishes you from your competitors.

Packaging design

Packaging is an important part of the brand's identity. Packaging that sells stands out from the crowd, connects with buyers on an emotional level and drives sales.

Web design

Does your website looks too ... basic... and you feel that it's just not highlighting your brand? Maybe it's because it was built outside your brand identity.

Sorina Rusu Branding Expert & Packaging Designer
Building a memorable brand takes more than a logo.

I am a branding expert & packaging designer, working with clients worldwide to improve their businesses and products through distinctive, meaningful, and high-end design. In my 11+ years of experience, I have been working as an in-house Art Director and in a branding agency, and now, as a full-time independent brand designer, for the last 4 years.

My clients are mostly beauty brands, start-up businesses,  and manufacturers who need a stronger brand design that sells their products. I also work with larger companies that don’t have an in-house design department and don’t want the many meetings, briefing, and debriefing that come with a full-service agency.

Branding Expert & Packaging Designer

My background experience

2011
Art Director @ Grande Gloria Production

Participation in the overall strategy, PR and media

Coordinate a team of graphic designers and supervise the execution of works

Creating identity concepts for company brands and also for the private label projects

2017
Art Director @ The Ad Store Romania

Developing brand identity and creative direction for digital and print projects

Participation in pitches and the proposal of brand strategies

Creative design of specialty packaging, labels, catalogs and brochures for clients such as: Alcon, Alfa Wassermann, Berlin Chemie, Auchan, Mandy Moods, Novartis, Ewopharma.

2018
Freelance Brand Designer

Branding Expert & Packaging Designer dedicated to helping companies achieve their goals through creative problem solving.

I get involved in every project and give 100% to make it succeed, that’s why most collaborations are for many years.

We grow and evolve together!

Cosmetic Packaging Design

Retail Packaging Design

    Let's Discuss to Create or Upgrade your Brand Image!