CailiSkincare
Overview
Brand Identity
Packaging Design
Social Media Content
The answer to, “What to use for my sensitive skin?” the Romanian brand Caili Skincare is all about nature inspired skincare products with safe, gentle and good-for-you ingredients.
I harnessed the warm, straightforward personality of the brand, while infusing beauty and industry expertise to elevate the offering with stylish packaging and beautiful social media presence.
With a new brand launching what seems like every day, I wanted to create a fully-baked brand, professional looking, with the ability to become a go-to brand for everyone with a sensitive skin or atopic dermatitis.