Identity • Packaging
Alldaynatural has principles of development of innovative cosmetic products, based only on natural ingredients. But who said that natural hand made products can’t look luxurious and high-end?
The client wanted the packaging and the identity of the “VITALIFT” range to reflect the high quality of the products and the science based formulations. The products were high priced and had to appeal to a high class consumer.
After strategy and competitors research I decided to go with a clean look that has a silver DNA chain as central element, bold red sides and a clean front. The design was an instant succes, receiving great reviews from the brand consumers.