Lotus Cosmetics

Identity    •    Packaging

Lotus Cosmetic is a romanian cosmetic brand, founded in 1995 by biologist Adriana Goleanu.

Natural Botox Active was a Limited Edition range of skincare products that had Spilathes Acmella as a star ingredient. The products help with anti-aging, the main ingredient being a muscle relaxer – a “natural botox”.

My job was to create a packaging design that can express the essence of the products and the luxurious experience you gen while using them. Everything about the products was high-end, from the black glass jars to the external packaging. Since it was a “natural botox” I wanted to give it a medical aspect, cold, sharp and precise. That is how I decided on a soft touch mat box, with UV coating for the word “BOTOX” and silver folio for highlights. The result was amazing and immediately made the product look expensive and professional.

branding Lotus Cosmetics Botox packaging
Visibly active serum packaging design
branding and packaging design
branding and packaging design
branding and packaging design
branding and packaging design

The image of the new Lotus Cosmetics product ranges reflects Sorina's vision and creativity. Its success is also due to its fine and original design. I have always felt happy that every detail set out in our discussions has been transposed into the design and that she has advised a strategic approach for each newly launched product.

Adriana Goleanu


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